NEOM wants to bring Gulf of Aqaba alive through key principles: Sustainability, Livability, Community, Nature and Technology. Reaching beyond the highest expectations of NEOM’s key audience by developing compelling luxury residential and hospitality, showcase the natural geography, ensure optimal infrastructure, comprehensive suite of lifestyle offerings, program events throughout the seasons, early attraction of the right people.
YEAR
2023
ROLE
User Experience Lead
SERVICES
Creative & Technical Discovery
UX Research & Development
Mobile App Implementation
About the project
• Creating the Value Proposition: Utilizes a User-Centered Design (UCD) approach to gather customer input and collaborates with NEOM to ensure desirability, viability, and feasibility.
• Prototype Design & Testing the Value Proposition: Designs user journeys and creates a clickable prototype based on customer feedback, refining the prioritization of opportunities.
• Mapping Capabilities to Solutions: Brings the website vision to life, creating a roadmap for change and writing the Design Backlog based on opportunities and design concepts.
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NEOM Sindalah
OVERVIEW
NEOM wants to bring Gulf of Aqaba alive through key principles: Sustainability, Livability, Community, Nature and Technology. Reaching beyond the highest expectations of NEOM’s key audience by developing compelling luxury residential and hospitality, showcase the natural geography, ensure optimal infrastructure, comprehensive suite of lifestyle offerings, program events throughout the seasons, early attraction of the right people.
YEAR
2023
ROLE
User Experience Lead
SERVICES
Creative & Technical Discovery
UX Research & Development
Mobile App Implementation
About the project
• Creating the Value Proposition: Utilizes a User-Centered Design (UCD) approach to gather customer input and collaborates with NEOM to ensure desirability, viability, and feasibility.
• Prototype Design & Testing the Value Proposition: Designs user journeys and creates a clickable prototype based on customer feedback, refining the prioritization of opportunities.
• Mapping Capabilities to Solutions: Brings the website vision to life, creating a roadmap for change and writing the Design Backlog based on opportunities and design concepts.
Smooth Scroll
This will hide itself!
This will hide itself!
NEOM Sindalah
OVERVIEW
NEOM wants to bring Gulf of Aqaba alive through key principles: Sustainability, Livability, Community, Nature and Technology. Reaching beyond the highest expectations of NEOM’s key audience by developing compelling luxury residential and hospitality, showcase the natural geography, ensure optimal infrastructure, comprehensive suite of lifestyle offerings, program events throughout the seasons, early attraction of the right people.
YEAR
2023
ROLE
User Experience Lead
SERVICES
Creative & Technical Discovery
UX Research & Development
Mobile App Implementation
About the project
• Creating the Value Proposition: Utilizes a User-Centered Design (UCD) approach to gather customer input and collaborates with NEOM to ensure desirability, viability, and feasibility.
• Prototype Design & Testing the Value Proposition: Designs user journeys and creates a clickable prototype based on customer feedback, refining the prioritization of opportunities.
• Mapping Capabilities to Solutions: Brings the website vision to life, creating a roadmap for change and writing the Design Backlog based on opportunities and design concepts.
Smooth Scroll
This will hide itself!
This will hide itself!