I work with businesses to create digital products that make citizens, employees,
and customers happier.

Featured Works

NEOM Sindalah

MVP that Aspires to define the future or luxury travel in NEOM Sindalah, Saudi Arabia.

GoWhere Directory

A ground-up initiative by GovTech’s Government Digital Services during Covid-19

Beyond 6K donation box

Experiment ways to help fund raising team to collect donation boxes distributed islandwide.

Mailbot Lobe.ai

Experiment ways to get notified when you received letters in your mailbox.

Enterprise e-shop

Design and development of customised e-commerce portal for enterprise users.

Gourmet Egypt

Design and development of e-commerce website and mobile application.
Area of Expertise

UX Design & Development

User Research
Website & App Audit
Creative Direction
Visual Design
Agile teaming
Cross-functional Team Leadership
Design Consultation & Implementation
Experiences
Senior UX Consultant
BORN XDS
Design Mentor
ADPlist Community
Creative Director
Make & Think
Alma Mater
Hyper Island • Northumbria Univesity
• Lasalle College of the Arts

You'll be in good company.

Some of the brands
I've had the opportunity to work with

Reflections